Handouts

February 4, 2003- Website Philosophy and Design

      Web Design Handout

February 11, 2003- Auctions (Buying)

      eMarket Creation Strategy

February 18, 2003- Consumer Buying Decision Process

      Consumer Buying Decision Process
      Problem/Need Recognition
      Information Search
      Alternative Evaluation
      Purchase
      Post Purchase

March 25, 2003- Community and Customer Relationship Management

      Community