In recent years no single function in the firm has been impacted by information
technology as much as marketing. This minitrack invites quantitative and
qualitative papers that examine the effective use of information technologies
in marketing.
1.
Quantitative Research in Online Consumer Behavior
Although
online consumer behavior is no longer a novelty, companies are still
learning how to effectively market in new media. What are effective
strategies to attract customers, increase involvement and purchases,
and ensure repeat visits to online or physical stores? How do consumers
behave in online auctions, respond to novel forms of advertising,
and presentation of product and store information? This part of
the minitrack invites quantitative empirical studies that generate
rich descriptive statistics of online customer behavior, validate
new instruments to measure constructs (for example on store quality
as was done last year), and test theories of online user behavior.
We especially welcome empirical papers that are grounded in marketing
or information systems models and theories that advance the refinement
of these models in the context of user behaviors in new media (e.g
TAM, prospect theory, flow, etc.).
Please submit papers/abstracts in this category by electronic mail
to Marios Koufaris, Marios_Koufaris@baruch.cuny.edu.
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2.
Qualitative Research, Novel Methods and Approaches to Electronic
Marketing
This category of the mini-track will focus on novel electronic marketing
applications and novel methods of inquiry on the topic. We specifically
welcome innovative research including:
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Rich
and detailed case studies of electronic marketing applications
(CRM, datamining, RFIDs etc) used to generate theories and
hypotheses through cross case analysis or to illustrate novel
business practices such as the redesign of customer conversations
across multiple electronic channels.
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Novel
analytic models and frameworks on how new technologies impact
electronic marketing to customers and the organization of
the marketing function.
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The
design and critical evaluation of novel electronic marketing
systems (e.g artificial markets for prediction and feature
selection) and embedded methods - such as methods for personalization,
etc.
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Ethnographic,
direct participation and ways of data collection.
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In addition to research on consumer behavior we also welcome work
focusing on the impact of information technologies on B2B marketing
(e.g impacts of technology on channels and dealer networks, segmentation
models, pricing strategy, back office operations for fulfillment).
Please submit abstracts and papers in this category by email to
Bruce D. Weinberg, Celtics@Bentley.edu. |
IMPORTANT
DEADLINES
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| March
31, 2003 |
Abstracts
submitted for guidance and indication of appropriate content
to track chairs.
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| June
1, 2003 |
Full
papers submitted to Minitrack Chairs.
Contact minitrack chairs for electronic mail based submission
instructions.
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| August
31, 2003 |
Notice
of acceptance or rejections of papers sent to Authors.
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| October
1, 2003 |
Accepted
manuscripts submitted electronically to the publisher of the
conference proceedings. At least one author of each accepted
paper must register to attend the conference by this date.
Registration cancellations after this date may result in the
paper being pulled from the Proceedings prior to printing.
See conference web site for registration fee refund policy.
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INSTRUCTIONS
FOR PAPER SUBMISSION
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| 1.
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Please
submit abstracts and papers by email directly to the minitrack chairs:
Marios Koufaris (Marios_Koufaris@baruch.cuny.edu)
for category 1 and Bruce D. Weinberg (Celtics@Bentley.edu)
for category 2. Papers should be no more than 25 double-
spaced pages, including diagrams. (NOTE: The final paper must be
NO MORE THAN 10 pages, double-column, single spaced.)
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| 2. |
Do
not submit the manuscript to more than one Minitrack. Papers
should contain original material and not be previously published,
or currently submitted for consideration elsewhere.
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| 3. |
Each
paper must have a title page to include title of the paper, full
name of all authors, and complete addresses including affiliation(s),
telephone number(s), and e-mail address(es).
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| 4. |
The
first page of the manuscript should include only the title and a
300-word abstract of the paper.
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For the latest information; visit the HICSS web site at: http://www.hicss.hawaii.edu
HICSS conferences are devoted to advances in the information, computer,
and system sciences, and encompass developments in both theory and practice.
Invited papers may be theoretical, conceptual, tutorial or descriptive
in nature. Submissions undergo a peer referee process and those selected
for presentation will be published in the Conference Proceedings. Submissions
must not have been previously published.
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